Identity
        You only 
          get one chance to make a first impression. My goal is to make it an 
          effective one. 
        Probably 
          the most important aspect in creating a successful identity for any 
          given business is understanding the personality behind the logo. A branding 
          system must honestly reflect the goals and abilities of those involved. 
          Appropriate and consistent communication is a means to reinforce the 
          company's core values.
        I look, 
          listen and apply.