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You only get one chance to make a first impression. My goal is to make it an effective one.

When people ask me what it is that I do, I simply tell them, "I'm a graphic designer, an artist. I try to tell a story about a business, product or a person as quickly and as convincingly as possible through form, colour and contrast."

Probably the most important aspect in creating a successful identity for any given business is understanding the personality behind the logo. A branding system must honestly reflect the goals and abilities of those involved. Appropriate and consistent communication is a means to reinforce the company's core values.

I look, listen and apply.